The initial goal is not to be a popularity contest, but to screen out the really obvious spam, bots, etc from everyone else. After that, the goal is for your community to help you discover the content that you’re interested in. Want your grapevine to tell you who are the experts or have special interest in some specific topic? That’s a personalized (your community, not someone else’s) trust metric.

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Ok! First of all, thanks for elaborating! I don't think i'm the target audience. I'm a big fan of letting my community help me discover things, i think that is a great filter! Unless of course it runs as a transparent daemon under my full control, i am skeptical about adding a layer of automated filtering on top of that layer. Especially an automated one. A service like that being free of charge i wouldn't touch with a pole (how could i trust it to be honest). And if any good, i would seek out a sovereign alternative to the payed service.