The issue isn't privacy, it is scaling. Although with Drivechains you can have chains that are private. Monero does not solve scaling it adds one more token you have to worry whether it will be acceptable or not. That goes against adoption.
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What maxis ignore is that Monero already dominates the payment market both white and black market. It won't change anytime soon.
like the anon said Monero "not scaling" already carries both white and black markets with ease, and the next upgrade FCMPs will open the door for offchain payments
There is a large discrepency between merchants that accept on-chain vs Lightning vs Liquid, etc are in practice very different even though they are all Bitcoin.
The last two are extremely small and don't share the adoption of on-chain Bitcoin. Monero has arguably more adoption than Lightning, and definitely more than Liquid.
There are merchants accepting Liquid? I have encountered it by mention of some Lightning Network node operators, but I haven't seen it being used for anything else