Just struck me as someone "inventing" something we have been doing since the telegraph, and collecting hysterical praise from people who don't understand the topic. That said, I like the idea of a chaotic logistics system for media, analog to the one we built for text. Of course, it opens the door to remixing the media or referring to the media piecemeal, but that might not work, for third parties, if its stored in an encrypted state.