The death of the word/brand in a retail context. Maybe you missed that.
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Antidotally, all the videos of retail transactions at Steak & Shake, McDonald’s, and vendors in Madiera & El Salvador all say “We Accept Bitcoin” with prices in Sats. If you were right, they would say “we accept Sats.”
There’s also no well known symbol for Sats, just the orange Bitcoin. All of that is why I agree that calling it all Bitcoin is better, but there’s no attack here it’s just cleaner.