Reason for eating steak, or for not being one? On the former, I'll add that most farmland in my country cannot be sustainably monoculture-cropped, but can be sown to a diverse pasture and grazed quite sustainably. Paying for soybeans is paying to clear rainforests, paying for erosion, and paying for more extreme weather events. Paying for sustainable/regen ag beef or lamb is paying someone to heal the land, instead.