BTC is saving and risk free. Buying shares of a company is investing and involves risks.
When you are comfortable with how much you have in savings, it makes sense to allocate a portion to investments.
If you're a Bitcoiner who wants to move up the risk curve, you want to invest in a company that focuses on increasing their sats per share value.
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Makes sense. I guess similar to investing in MSTR (though a different biz).
That's exactly it.
If Bitcoin is money, then corporations will begin using it as such.
Investors will want to risk their money to earn more.
Different business will offer different products and services. Bitcoiners who want to move up the risk curve will invest their money into what they believe will return them more sats over the long term.