They're not always bots, in fact most are real.
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It can be used to get a real npub inside the WoT, then they can shepherd in the bots.
Right... so it's like "engagement farming" then? reach XYZ follower count, then pump a shitcoin?
I think it's the same old, people want more followers, want more engagement, more reach, build their brand and in the case of nostr, more zaps.
More reach is more zaps. Seems pretty simple in a lot of cases.
Who knows the endgame. But yes, same as follow4follow crap on insta/tiktok. Preying on peoples want for followers, or in this case a pittance of sats.