The first time my wife has been interested in buying bitcoin was listening to Roman Yampolskiy on The Diary of a CEO.
It was the first time she had heard someone very credible in a seperate field casually endorse it, without the sales pitch of a Bitcoiner behind it.
Maybe it’s not the message but the messenger?
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Most people come from a place of thinking it is a scam including myself and nether take the time to look into it. For me it was just time. I heard about bitcoin back in 2010 and 2013 and 14, but it wasn’t until the 2017 bull run that I thought that there is no way a ponzi could go on for this long and that I should look into it.