Nostr fails so long as its growth is tied to “custodial” business models. When non-custody (of identity and reputation) is proven profitable and accessible, tech companies will actually work harder to preserve this. Sustainable decentralization of infrastructure emerges as a byproduct of intrinsically motivated stakeholders, not as its own altruistic outcome.
Nost4 is leading this effort to make non-custody a profitable business model.


Nostr4
Nostr 4 Social Apps · Nostr4
The business case for Nostr: what custody costs a social app, and what the protocol hands back.