What would it take to make a taco cost $1 again? 🌮
Food prices are climbing everywhere. In Los Angeles, the average taco is now between $2.50 and $3.85. Customers feel it. Business owners feel it. But what if there was a way to bring back the $1 taco — without losing money?
The idea: a membership.
• Pay once per year.
• Unlock tacos at $1 each within a monthly credit.
• Extra tacos that month? Just $1.75.
• Drinks and sides stay normal, which adds margin for the shop.
Why it works:
• Shops get stable, upfront revenue from memberships.
• Customers get affordable tacos again.
• Attach a drink or chips and the math balances out.
• It builds loyalty instead of raising prices endlessly.
In LA, the numbers suggest memberships could range from about $150/year for a truck to $230/year for a shop. Members see $1 tacos at the window, non-members pay the usual market price.
It’s not about building a new business. It’s about helping existing taquerías survive and thrive, while making food more accessible.
So I’ll ask again:
👉 What would it take to make a taco cost $1 again?
