Well but before Bitcoin there wasn't better money than Gold. I think Max Keiser has also leaned towards Gold, as a self store of value and hedge against fiat inflation. I think he has mentioned multiple times that he owned Gold. But then he swiftly became The High Priest of Bitcoin and as far as I know got rid of the Gold.

Agree. Pretty much only coinage would be free market money. .. Some say private banks, but their business would be fraud if they don't use 100% reserves. And who could verify?