Bitcoin app founders: Your expertise is killing your conversions. We all suffer from a cognitive illness called the curse of knowledge. Here's a list of the symptoms: • Using jargon nocoiners don't understand ("self-custody", "proof-of-work", "UTXO") • Leading with technology instead of their problems • Assuming they already care about Bitcoin They don't care about Bitcoin...yet. They care about their pain: Why are groceries so expensive? Why can't I afford a house like my parents did? Why can't I save money anymore? Meet them where they are, not where you are. 🤗