O recente investimento no futebol feminino é mais uma psyop - https://swissramble.substack.com/p/womens-euro-2025-finances
"Net Result
The projected net result is a €35m loss, which is a significant increase on the €14m deficit in 2022.
UEFA described this as “a clear commitment to further support women’s football”, while Kessler argued, “We’re investing more, even if we’re not making any money with the Euros, because it’s simply the right thing to do.”