Great question. Well we try to educate them on the benefits of this ecosystem for farm related transactions. Especially between each other. Currently trying to get three to make the leap… we will see 😂

I'm currently working through that myself as well with the raw milk marketplace I launched. Been talking to 6 or so dairies so far that I'm trying to orange-pill. Definitely need some patience to make it work, but it feels easier than trying to convince some of my friends it's worth it... 😅