Haha 😂🫂 To add some rough numbers into the conversation, generally about 1% of users on social media create new content, 9% engage with content, and 90% are lurkers/content consumers. However when it comes to direct tipping, something like 40% of users engage in tipping creators. Often it’s in live stream settings. Gamified tipping interfaces see more use, which explains why live streams see a lot of it. I think it also explains partly why zapping has appeal here. There is a sort of gamification surrounding it, as you have zap comments, top zaps, etc. I’m very optimistic about the future of artists and V4V here if clients continue giving creators more meaningful ways to publish content, engage with audiences, and make zapping as frictionless as possible.