The Humanisation Phase Has Begun
There’s a pattern you learn to spot once you’ve studied propaganda long enough. It always begins with outrage, and it always ends with empathy.
When trust collapses, they humanise the leader.
We’ve seen a sudden wave of posts by MPs trying to “soften” Keir Starmer’s image, talking about his grief, his music taste, his family values. It looks innocent. It isn’t. This is one of the oldest tools in psychological operations.
In the 1930s, Stalin was rebranded as “Uncle Joe” after the purges. Smiling with children, reading letters from farmers, a man of the people.
Goebbels did the same with Hitler: the dog-loving artist, the simple vegetarian. Mao posed as the kindly teacher sharing tea with peasants.
Why? Because human warmth neutralises resistance. Once emotion replaces reason, critique feels cruel.
This is leader empathy engineering, propaganda through sentiment.
And now, in the age of managed decline, it’s back, digital, data-driven, and algorithmically boosted.
You can already feel it working. The same outlets that stirred outrage yesterday now push intimacy today. Rage and pity, oscillating like a pendulum, keeping the public emotionally entrained.
We are watching the emotional phase of propaganda, where control hides behind compassion.
Stay grounded, keep your empathy human but your discernment sharp.
Remember Orwell: once Big Brother had a face, people stopped fearing him, they began to love him.
