My experience with your zap somewhat mirrors @archjourney. Here's the order of events as I experienced them: (1) Received a notification on Primal that you zapped my post (no link was shown [see screenshot]). (2) Clicked through to your profile to see if you had content I might also enjoy. (3) I am a creator interested in alternative monetization models--your content seemed aligned and I decided to follow. (4) Noticed the zapvertising link in your profile bio/header. (5) Clicked on the link in the header to see the webpage. I'll continue to follow your experimentation. :)