I've heard https://kick.com/ paid a huge amount of money to bring influencers from Twitch. The influencers stayed like an year, pocketed all the money and then went back to Twitch.
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It's hard to make it sustainable then. But we must also remember that nostr is still growing and boosting initiatives like zap.stream , plebs.app and other content creators already in here will for sure help a lot in the long run.
The ecosystem is still growing and more people will come when they have enough content to consume in here.