Well so one of the conversations that stemmed back to Cory Doctorow was this. Imagine if when you sign up for Facebook, your personal data has this Tag or Metadata. Then when it was used, you get paid. So this is a very different use case, but it's the same abstract idea. And in this case, not that I'm calling for it, but in these conversations the idea was suggested that perhaps Facebook etc... be forced to adopt this via regulation. So yeah, that's tricky I think. But the there is something to perhaps a Metadata like a split that can ride with the "work."