The problem with denouncing generalizations, slapstick irony aside, is that it misses Hegel’s terrific observation that all theory is a kind of generalization. And I would claim we desperately need theory in this here Information Age when there are so many ways to mislead and misinform the masses based theories that work: poisoning the well, behavioral psychology, scaling effects, pop culture, agenda setting, NLP, captured alignment, fiat incentives …sheet.