You should focus on Twitter and Facebook then, same centralised identity and much bigger market. If did:plc became like ICANN, they would have spent too much time spewing bullshit just to become what they should have started with; registering a TLD and give people domains on signup, instead of this DID garbage. And the 12 weirdos are not businesses by the way, businesses don't give a fuck, hell even presidents their didn't care enough to point their domain to the did:plc. If you are in it for the business opportunity, make sure to not get high on this supply, if you have to sell it to business good for you, I am rooting for you, just don't confuse yourself. Most importantly; don't ignore all the signs that Bluesky users don't give a shit about any of this, so if you build a business assuming there is a market for digital sovereignty enthusiasts... you are going to lose your shirt.