For the very specific use case of gift cards as money to be spent on a single type of commodity from a single vendor, this is certainly a step in the right direction. Personally, however, I'd rather just give someone some gas money, preferrably in BTC, then he can also buy flowers and chocolate at the gas station should he happen to be filling up on Valentine's day.

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Pre-buying fuel is a standard practice. It's common for fuel oil, diesel, propane, gasoline and other petroleum. Even grain and milk change pride throughout the year. Futures are a way for suppliers to guarantee a sale at a price sometime in the future other another supplier. It doesn't require you take delivery at any particular time, but it does guarantee you will take delivery by the end of the term. People wait for the price to drop, then secure it at that price for the remainder of the year (deliverable upon demand). It's a way to save money, because commodities prices fluctuate day-to-day throughout the year. It has to do with changing supply, changing demand, and changing investment positions.