Nostr.land is monthly subscription. Nostr.wine is one time pay. One time pay relays expects enough people join per month to pay off the server costs (like a ponzi scheme) or cross-subsidize between products (so it loses money).

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You have to buy nostr.wine to get the better relays, like the filter or creator or etc., so it's a sort of freemium model and a lot of people are on it. Probably would be enough to keep the ReplyGuy sort of stuff out, but it's got a lot of noise, so global is kinda useless.