I guess I don't agree that profit itself is bad. What's dangerous is when some people have the leverage of monopoly to impose their will on everyone else. Without that centralization, you still have human greed (on a continuum - people who want a second set of clothes for their children all the way up to people who want 30 yachts) but you don't have money printing as a tool for the most powerful (who I think tend to be on the pathological side of that profit-seeking range). So personally I don't think that profit ruins business; it's monopoly and centralization that ruins business and society. Competition has become a dirty word. I'm not sure why - because it feels harsh or mean? between siblings or partners it can be negative, I suppose but in society it's the basis for so much that works well. I buy little apple seedlings for our land, and I look for varieties that have been selected over the years for resistance to certain diseases, etc. The nurseries that sell them compete with each other to grow better trees, and everyone wins when there are more of those better apple trees out in the world. It means more apples per tree, more food (which, as you say, is life) in the world.