It’s measuring something that is not human users. That’s why the retention is “low”. There’s lots of reasons for ephemeral keys for example.
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Check out the tooltips. Lots of the charts filter out ephemeral pubkeys that have only been seen on events like gift wraps or marmot messages. Basically any time it’s a throwaway key we don’t include for aggregation stats.
it's ok, inflating the numbers is good for marketing purposes