I can certainly see the value of sending a zap to 'compensate' someone for screen space and time taken, but I really question whether doing that to random profiles. Something like that should absolutely be built into a search engine type app that operates on Nostr, which might be a specific feed where we type in what we are looking for and then have the ability to sort by zapped advertising so that when we click on a link to learn more it pays us a bit before we pay them if we choose to buy the product or service from them.