I spent another 100,000 sats on a zap-vertising experiment… And I think I proved that advertising on Nostr actually works… Here’s: 1️⃣ What I did 2️⃣ The results 3️⃣ What I learned 1️⃣ What I did: I sent 4105 zaps over the course of 3 days for a total of 112,000 sats. Each zap contained a link for a blog post: zapvertising-experiment.carrd.co My goal was to see if I could get a reasonable cost per click (CPC)… 2️⃣ The results: During the campaign I had a total of 71 unique visitors to the page. CPC was 1578 sats or $1.50 usd. I also gained 245 followers from that campaign. These CPCs are in line with other ad platforms which validates the overall concept for me. 3️⃣ What I learned / brain dump: - Results were better than expected. - I thought there might have been a bit of negative push back (however none received). - There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔) - THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered. - Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data) - Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off. More to come 🫡 Let me know your thoughts 👇