seeing that feels like what happened with marvel between 2018 and 2023 at that time Marvel was at its peak of popularity, everyone consumed its products no matter what flaws they had, but once the visual effects dropped, its popularity and profits began to decline. like the same thing was starting to happen to Apple, that not many only buy their devices anymore because just touching them gave a high-quality feeling? if that part fails, then there is no reason left for Apple to continue buying its products?