I think one unfortunate reason for why many people won't try it is the name. The name is unexpected and uninviting in English.

Replies (3)

@YakiHonne folks, are you open the the idea of renaming Yaki Honne to something more english friendly? (Of course it would be good to do UX research to confirm my suspicion)
a1's avatar
a1 6 months ago
This. Not a western friendly brand.