@₿itcoin Makueni 🇰🇪 are the merchants there starting to feel that same ownership, or does self custody still feel like a leap after years of trusting middlemen? that mindset shift seems like the real adoption work

Spot on, Johnny. The mindset shift is the real battle. For many merchants, self-custody feels daunting at first because they are used to a third party holding their hand (and their data). But once they receive their first direct payment with zero middlemen and realize no one can freeze their funds, the "aha!" moment clicks. It’s a gradient, but ownership is contagious.

@₿itcoin Makueni 🇰🇪 does that first zero middleman payment convince them faster than any explaining ever could? sounds like the aha moment is the real teacher