It's basically the same process as scams but the seed phrase ends up with the user instead of a scammer. The scammers are motivated by profit to figure out how NPCs work and how to engineer the NPCs actions. There needs to be white hat inverse scammers motivated by moral values to run pro-social psyop-like operations.
Of course everyone thinks they are the good guys following their own morals, even the scammers. The difference is the scammers are actually lying but a pro-social psyop is not lying; your custody account really isn't as secure as self custody.
The scammers go after the self custody seed phrases too but their psyop vectors can be analyzed to find the minimal behavior that NPCs can be taught that can interrupt the scammers process.
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