Maybe it’s more appropriate to call Keychat users “Keychat customers.” Those who pay are the real customers.
In most “free” apps, it’s the advertisers — not the users — who are the customers, while the users themselves are the product.
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All you have to do to become a customer is post to a single message to relay.keychat.io 😃
That's still actual business revenue, small as it is.