This requires having the Facebook mobile app installed though which is responsible for running the background service. If one doesn't have the Facebook mobile app installed, this doesn't work the way it is described?
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Facebook (confirmed), Instagram (confirmed), WhatsApp (unconfirmed), Messenger (unconfirmed), Threads (unconfirmed), etc...
It will work just as well with meta's other apps like WhatsApp, Instagram, etc
But yeah, it requires the company who wants to track you to have an app installed and running on your phone.
GM
I guess I'm not too shocked by this. Any company in the ads business is probably doing something similar. It's a good thing I don't have Instagram or Facebook installed on my device and haven't visited the site since 2017.
The native app is basically running a background service that the web pixel connects to. So it isn't really a problem with web browsers.