The only valid (but not raised yet) argument is that something like this could endorse nostr and I don't believe they want to do that.
Protocol or not, there is not enough surface area of products that have reached mainstream for it to be considered a useful protocol that should be incorporated.
It's like deciding to integrate a remote file sharing protocol when there are 3 others to choose from and so you'd wait for it to become 1 or for at least one of them to become dominant before integrating.
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Yet building your own protocol seems less troublesome even though it is technically the same thing. Like how Telegram made their own blockchain protocol and endorsed it on their app.