Small touches, big picture ideas, talk about how it relates to them. If they are ever stand-offish or eyes glazing over, step back immediately and don’t try to fight it. If they cast doubt or say one of the inevitable “but it’s not…” and are clearly defensive or angry, then just smile and kindly say “I can completely see why it might seem that way from your perspective.” Which leaves an implied “but no” without disagreeing with them. Then I say, “I am happy to chat anytime if you have questions. I’m on a bitcoin standard though, and I am just betting that people will find out that a money that nobody in the world can print is better than one printed by the trillions every year.”