After seeing the announcement in January that Heritage Distillery (https://heritagedistilling.com/) was adopting #BTC standard for their Treasury, I added them to my list of preferred (BTC-adjacent) vendors. However I noticed they didn't accept it as a form of payment.
Yesterday I used their online form to ask when they plan to accept as a form of payment. The CEO responded to me within an hour or two. He was very curious about my thoughts on BTC, why/when I would use/HODL, and if my friends did the same. Was a very productive conversation.
Below is a screenshot of the end of the conversation. They are on the path to implementing it.
I even pointed him to one of Parker Lewis's articles and recommended Zaprite (@ODELL @Marty Bent let him know)
It turns out you can can just do/say/ask things.

