It’s social media for fucks sake. Its value scales with the user base. The reason people post on X and YouTube is because that’s where the people are. If you want a thriving social network economy, you need users.
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Yes, AND -- Zaps are the superpower. Once this scales, zaps will disrupt every other social media.
It will be a no-brainer once your post can reach 10k, 100k, 1M people -- and whatever ~0.2% of those can zap you 10's of satoshis -- *everyone* will come here.
What's the magic number? IDK, but probably at least a few 100K DAU's -- I.e. Mastodon scale. We get there, and it becomes unstoppable.