There’s a ton of great stuff being built I don’t want to sound negative, but what I see us needing most is a super simple onboarding app. Don’t overwhelm with all the capabilities of nostr, a feed ux for friends, and include a wallet for zaps. Convincing people to try yet another social app is quite the challenge, but btc integration is a big feature setting nostr apart. However we need to begin with the understanding most new to nostr will also be new to btc, so having zaps built in would be a big help with new user retention imo. There can always be a setting for users to level up with NWC zaps in the future

I think you're right about this. Primal is always the go-to app for most I meet at the @Central Pennsylvania Bitcoiners meetup. It's easy to get started because everything looks "clean". The built-in wallet is an incentive as well. The fact that Primal also has a web client at Primal.net also makes it feel like like an actual competitor to Facebook, Twitter, etc. Unfortunately, the app itself always seems to have problems when you need it to work. Primal just seems to care more about form over function to me. It's that beautiful woman that you still would never marry.