I second that! I came here to escape ads from the traditional social media model

And that's your opinion and your choice.

The models are entirely different, for now. We'll eventually have fully ad supported relays and clients here. It's only a matter of time. The difference between here and traditional platforms is that we have a choice to migrate to a different client and or relay.

One difference is that “zapvertising” pays you directly, whereas traditional online advertising only pays the platform. That said, the 1, 2, 3 sat zap ads can die and those who send them go to hell as far as I’m concerned. They’re not worth the time it takes to sift through my notifications for meaningful interactions. However, if I could set a minimum threshold before someone is allowed to include a message with a zap, or some other criteria like being a follower, etc, then it puts me in control and the advertiser can decide if my attention is worth what I’m asking for it.

What advertiser is going to dole out more than a few cents, for people who may not even have their notifications turned on? Or, without knowing what their threshold is set to?

Yes, it is. But to call it 'great', or this wonderful advancement that is going to change the way people/platforms interact is a misnomer. In my opinion.

Agree. Great is again an opinion. I think they're great over previous advertising models.