Managing exposure means reducing exposure, i.e. distancing from it. Spreading ideas is good, but it has two big problems: 1. It works much less than we would like to. The ideas of the state (collectivism) also spread and they spread better. Even if they spread enough, we're often overestimating our influence. It's the same on the other side of the aisle. Influencers trying to convince people to vote for the right party. How many people will actually go and do it, differently than they would have otherwise? I think the number is something like 1 in 10,000. It's all more about signaling. You listen to people they confirm what you already think. 2. It's sadly less about the ideas and more about the values. And changing values is super hard, they're almost hardwired. We are and will stay a minority. Maybe double digits percent wise if we're successful, but we have to accept that most people don't share are values and thus will never be receptive about our ideas.