well, yes - plant-based organizations will probably not be crazy about recommendations for meat But your claim was that Big Food had its fingerprints all over this. Big Food is companies like PepsiCo Coca-Cola Nestle (includes General Mills, Pillsbury) Kellogg's Mars, Inc Mondelez International Unilever: ConAgra Foods: Kraft Heinz: Where do you see their fingerprints on these recommendations?