It's new. People love new.
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This is the correct answer I believe.
Just like follow packs. We had them over two years ago and no one used them. That is until they were redesigned slightly and marketed differently.
It does seem genuinely novel as an idea, both the Bluetooth aspect and the geohash rooms. It's easy to communicate it to your mate.
It also doesn't suffer from one community totally hogging, as is arguably the case for nostr, being a bitcointwitter offshoot.
It's implementation in Amethyst is interesting.
The *live* aspect of the chats is interesting. Chats that popup when something is happening. Could be interesting for events, News, Nostr drama, etc. I'm having fun with it on Amethyst already, and the new version isn't even in wide release yet.
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Compare how you would describe bitchat with how you would describe nostr (microblogging clients).
Amethyst is.... Like twitter but decentalised etc etc
It many ways it's not really got the same novelty / shareable aspect / hook.
)Plus you get here and it's just people aperging about the price of bitcoin. Lol)
Bitch@ us like IRC. It's familiar. At least to old dudes like me that grew up on IRC in the 90s. Maybe Zoomers will like it because it's retro or new to them.