exactly. even if it's not a out-and-out "buying off" with money changing hands, its social consensus. which is the real buyout anyway. people adapt their expressed views to match their peers. its much more insidious than straight-up bribery. gotta have all the influencers keeping the Overton window squarely over non-controversial tech. otherwise it effects their social standing, their bottom line and they're bad business partners, bad husbands and bad parents.