Not particularly. This kind of format is just a natural outcrop of the sheer amount of content available to people in the Information Age. There’s so many things the audience could watch, why your video? You have to make it easy and compelling for them. That said you always have free rein to do whatever the hell you want, I’m just suggesting you know what you’re doing before you do that. Like in film school I watched many films that were allegeldy “avant garde” which in reality were just a bad unwatchable mess.

I don't disagree with all your points, just some, 2 & 3 specifically. Both are related to attention, to some extent also the "bonus" remark. I don't think people need to rely on hooks or other unrelated elements in their content for people to be interested on a platform where the dynamics of advertising is absent. Here quality of the content is what matters most. So that should dictate length, detail, or style (which is also why I really liked your "ultra bonus" remark). Maybe I should have led with that, and been more precise with my words in my original comment.