An ethereal concept that doesn't mean much imo. And to be real is proving not to be a very viable option for making money from you content.
That said I use it lol
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From what I understand it's just the expectation that people will donate money in exchange of content. It isn't new but with Bitcoin and zap it made it easier and more viable.
What would it mean to make it work for him? Has anyone managed to earn a living from "v4v"?