100% agree - but voluntarism is a part of the value4value ideology, I believe. Pay after you get the value, not in anticipation of it. If we require payment up front, before a good UX is witnessed, that's not value4value. That's just subscribing to a service that may provide value, you don't know until you try it. Trust that people want to support all of this, they've just never had a means to do so. Subscriptions don't win, as seen in the current web. Subscriptions provide you with access to a limited garden of suspect value. Let's just admit spam is one problem and support/funding the actual costs are another.