Before someone tells me "the apps have terrible UX and that's why there are no users" put your hand in your heart and tell me sincerely that you think Zapstore has worse UX than Obtainium, now go look at how many people are using and talking about Obtainium and compare that to Zapstore.
What is the reason?
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We need to embrace B2B. In a B2B context many of Nostr's shortcomings become irrelevant and many of Nostr's strong points become super strong. I get that Nostr wasn't created with B2B in mind, but boy oh boy could it ever scale that way.