They acquired Twitter for the network. To get one community to use a new tool, you don't need an already existing network. They ARE the network. You need to offer something significantly better that they're willing to try or fits in to what they already do. Chat is the most used content type. If, at least, your Chat UX isn't better than what people already use, then what's your value prop? I'm putting a big effort into: - text parsing, rendering and (mostly) editing/typing - audio - custom emoji, GIFs, great image handling - other stuff, right there in the chat All for a reason. Better Chat UX is where it all starts for Community apps. For "winning" over Twitter, you'll have to join your local mystery babylon cult I guess.