We've replaced most services already, which is amazing.
I think the two biggest targets now is Telegram and YouTube. Telegram is probably the easiest, but it's a massive task. Telegram has great performance, but their practices and how they never help anyone who get their accounts taken over, makes them deserve to be replaced.
YouTube is the biggest challenge, requires some innovation on architecture, distribution, etc.
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Youtube is the hardes one to replace? why is that?
YouTube would be bankrupt in a few hours without ads.
They allow everyone on Earth to upload and serve 8K videos.
They store insane amount of data and transcode everything in many sizes.
We need some innovations to build this and critical mass of users (providing compute and storage).