EAT MEAT DRINK WINE🇺🇸🍷

In business today, you are either growing or you are dying. Bitcoin gave me a third option. Bitcoin is my growth division. When I started Peony Lane, all I knew was that I wanted to build a business I enjoyed. My logic was simple. If I enjoyed doing it, I would find a way to make enough money, and since the work is tied to my family, I wanted something I could see myself doing forever. Turns out running a big winery and dealing with distributors does not sound fun at all. I like making wine for Bitcoiners and shitpoasting on the internet. No, it doesn't make a ton of money, but I figured out this Bitcoin thing. If I'm right, my retirement is already covered and if I'm wrong, I'll get to enjoy debt slavery anyway. So my goals are simple. Stay cashflow positive and keep making great wine. I have no plans to scale production and I don't think I need them. Bitcoin IS my growth plan.

A winemaker in the USA can add any of these sweeteners to their wine without disclosing the info to the consumer. Maltodextrin Sucrose Glycerol Sorbitol Dextrose Fructose Glucose Invert sugar Artificial sweeteners The only way to know what is in your wine is to ask the winemaker directly. Shake your Winemaker's Hand

I do not foot stomp my grapes

I don't make Merlot anymore because of the movie Sideways. Hollywood ruins everything.

You can just grow grapes here 🍇

Preston had one too many...bottles 😉 Peony Lane FTW 🍷#Bitcoin #Winechain

Shake your winemaker's hand

Bitcoin attracts people from every walk of life The only real barrier to entry is curiosity. Curious people tend to be successful, so when you gather a bunch of curious people together, you get humbled fast. I can’t tell you how many times I’ve met a random Bitcoiner only to realize they were way ahead of me. Smarter. More Successful in business. Or just figured this all out 10 years before I did. I have been in countless conversations thinking, "Who the fuck am I? I’ve done nothing compared to this person, but for some reason they want to talk to me?" There's always a bitcoiner thats better than you at everything. For Example: Skiing has always been my thing. I am really fucking good and I rarely get to ski with people who push my limits. Being the best in my crew has been a source of ego for me for a long time. A few years ago, I went to the Bitcoin Ski Summit and as we broke into groups and the first one was labeled, “If you’re the best skier on the mountain, join this one.” I jumped right in. It was a powder day at Jackson Hole. I wasn't about to be polite waiting on some Jerry to go find their lost ski. The last person to join the group was some dude without a helmet. Jerry-ville for sure. Turns out the dude was an Olympic skier and I couldn't keep up even going 100%. Best Day Ever and I was honored when he defied the authorities to smuggle a bottle of my wine home to Canada. They say firewood warms you twice. Well, Bitcoin humbles you twice. First, by showing you the world does not work the way you thought. Then, by surrounding you with casually incredible people.

This Chardonnay was a YOLO experiment. It's the only wine I've ever made that HASN'T won an award because "It lacks varietal character" That's exactly what I wanted. So after hearing that and getting feedback from wine professionals that this was my best wine, I've stopped caring about wine awards. You won't see me bragging about how well I fit into their narrow boxes for what wine "should" taste like. Judge Me Harderr Daddy

Wine is nothing but a multiplier. Great company, good food, the right moment. Wine can elevate the experience. Even the nicest bottle can't turn a shitty day around and shitty wine can be amazing with friends. Drink to enhance, not to escape.

I much prefer drinking a few glasses of wine one night per week over one glass of wine a few nights a week. That's balance for me

DRINK ANOTHER FUCKING MERLOT

Which of these capsules do you like best? I've got the full designs and different mockups listed below. Would love to hear your thoughts.👇 Option A: Peony Collage + Local Mountains I'm torn between wanting to go with a peony pattern and showing off the mountains that dominate my high elevation growing...so why not combine the two?? Option B: This bar is a much more simple way to bring groundedness to the potentially chaotic flower collage and matches the bar at the bottom of my labels Option C: FULL ON FLOWER COLLAGE Simple and elegant Option D: The mountains are what I think of when I think of home and showing them off means a lot to me. The Peony Icon works well almost as a setting/rising sun over them.

Have you ever bought a magnum?🍷 Outside of the next vintage of Satoshi's Reserve, I'm thinking thats the direction I need to go for limited runs.

Organic wine is a scam. The label might say it’s clean. That doesn’t mean it is. Glyphosate still shows up in bottles labeled organic.🍷👇 Glyphosate is the main ingredient in Roundup. It’s used in vineyards to kill weeds around the base of vines. Easy to spray. Cheap to apply. Hard to keep out once it's there. Glyphosate exposure is linked to: - Increased cancer risk, especially non-Hodgkin lymphoma - Endocrine disruption - Gut microbiome damage Glyphosate use is off the charts in U.S. agriculture, but when it comes to wine, California is the hotspot. It’s heavily used in conventional vineyards up and down the state. That makes California wines especially vulnerable to glyphosate residues, even when the winery itself follows organic practices. Organic farming bans glyphosate use. But it doesn’t stop drift from neighboring vineyards, runoff from shared water, or carryover from shared equipment. Even if a vineyard plays by the rules, those rules have a lot of holes. The Organic label offers comfort, but not certainty What the Tests Say Independent testing has found glyphosate in both conventional and organic wines. Levels in organic bottles are often lower, but not zero. And while these levels are well below the EPA’s legal limit of 30 parts per million, microdoses add up as newer research suggests even trace amounts can do harm. Buying organic helps. But it isn’t enough. Here’s what actually matters: Shake your Producer's Hand. Ask how they grow. Ask if they spray. Small, transparent winemakers will tell you the truth. or choose wines from places where glyphosate is banned or restricted. France, Austria, and Germany are leading the way. Certain parts of Italy too. The wine industry reminds me a lot of the crypto world. Some winemakers take the slow, grounded, Bitcoin-like approach, while others hide behind buzzwords, status, and crypto-smoke. From the outside, it’s hard to tell the difference. Follow along. Let’s peek behind the veil together. Your reNosts mean the world to me.

If you’ve seen Sour Grapes, you know the story: A guy sold millions of dollars of fake "fine wine". The reason his scam worked reveals something deeply engrained in the wine industry. Most wine drinkers are being fooled. Just in a different way. Rudy Kurniawan blended cheap wines and passed them off as rare Burgundy. He wasn’t exposed because something tasted off. He got caught because some of his labels didn’t match historical records. That’s how easy it is to manipulate wine. People trusted the story, not the contents. Wine is ephemeral. Every bottle changes every year and every hour after opening. There is no fixed flavor to test against. You could open five identical bottles and each one would taste a little different depending on how it was aged. That’s part of the beauty. But it also makes it easy to hide behind. The wine Rudy made wasn’t necessarily fake. It was engineered. He used blending, additives, and packaging to mimic the character of rare bottles. That same playbook is used across the wine industry. Only now, it’s considered standard practice. Most grocery store wine relies on: - Low-grade grapes - Oak flavoring - Sugar - Concentrates - Lab-designed enzymes It’s a formula made in a lab, sold with a story that is designed to make it feel like art. The same confusion Rudy exploited is what allows commodity wine to dominate. A wall of bottles, branded with warmth and tradition, hiding a product built through food science. The wine world keeps you in the dark. On purpose. How do you avoid this? You don’t need a cellar or a huge budget to drink something real. You just need to get closer to the source. Shake your winemaker’s hand. Ask questions. No one worth buying from will make you feel small for wanting to understand. If they do, they’re part of the act. The wine industry sold its soul. And most people are still drinking the lie. I make Unfiltered Wine in Colorado and am happy to answer any questions. If this helped you understand wine differently, give this post a reNOST, it really helps me keep doing these.

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